Focus on value

All the activities should focus to deliver value for the organization, consumer, and other stakeholders. to realize this, the organization should follow these instructions: 

First step:

Recognizing key stakeholders like consumers, sponsors, and others and answering the question who receives value from our product, service, or improvement. 

Second Step:

Analyze to assess the real meaning of value for service consumers. Why are they using these services? What is the outcome? How our services help them? Which role the financial conditions play for service consumers? What are the risks?

Value has some specifications in its nature. These specifications should be noticed. The service consumers define value based on their needs and customers will be satisfied if they receive expected outcomes from the service or product or the receive improvements on their costs or risk on that. The most important concept is that we should keep in mind that values are changing during different times and different circumstances.

Third Step:

Managing the Customer Experience (CX) or User Experience (UX) actively.

The customer experience is actually how the customer feels about the products and services. It’s important to measure the related metrics and aspects actively and continuously.

To apply this principle successfully, the organization should train its staff to have a commitment to the instructions of the principle and implement it at all levels and also at all phases of implementation, operation, and improvement of the services and products.