Relationship management

This practice is the subject for producing relationships between the organization and its stakeholders at strategic and tactical levels. It contains identification, analyzes, monitoring, and continuous improvement of relationships with and between stakeholders. Service providers making their effort to communicate effectively with the specific stakeholders like customers, users, and sponsors but they should have effective relationships also with other stakeholders. 

Objectives of this practice are listed below: 

• Requirements and motivations for stakeholders are known clearly and products and services are aligned with them.
• Stakeholders’ satisfaction is high and a useful relationship between the organization and stakeholders is held. 
• Customers’ priorities are defined effectively based on business outcomes. 
• Stakeholders’ complaints are managed by a sympathetic and formal method. 
• Products and services are making value for customers/consumers and organizations. 
• The organization is making value for all of its stakeholders based on its strategies and priorities. 
• The interference of interests is judged correctly.  

 Figure 5.9